Through my design consultant role at Saddle Marketing, had the opportunity to design the annual report for the Texas Census Institute

I focused on creating a visually engaging and accessible representation of key data and insights. The design process involved translating complex statistics into easy-to-understand graphics, infographics, and layouts, while ensuring the report remained professional and aligned with the Institute's branding. I worked closely with the team to highlight their key findings, presenting a clear narrative through design. The final product not only communicated the critical census data effectively but also enhanced the Institute's ability to engage stakeholders and the public in the conversation about demographic trends in Texas.